The Timeless Appeal of Eyeshadow

As a staple of any makeup look, eyeshadow has been one of the most enduring makeup options. However, alongside this it's also been one of the most changeable, and hardest to get right. Depending how it's done, eyeshadow has the ability to enhance eyes, define them, make them appear larger, more expressive or simply just be dramatic. Of course, there are a range of different styles too, from nude and natural to bold and colourful. With these different styles comes historical context too. This is because these styles are from different regions of the world.

Impressively, the concept of eyeshadow has been around for thousands of years, with the Ancient Egyptians utilising it to create strong, bold and striking eyes. Its popularity has endured throughout the years, changing in application and meaning. Styles have changed, but in 2025, the looks are back to the more expressive, artistic styles commonly found in previous eras.

The 2025 Eyeshadow Renaissance: Bold, Futuristic, and Expressive

With trends always changing, there are some modern eyeshadow trends to take note of this year. One eyeshadow style that's yet to go out of fashion is the smokey eye. This year, it's undergone a small twist with a grunge vibe and a revamp of the 90s. It's been reimagined with berry shades and jewel tones with blue the dominant colour of the season. Following on from the slightly more 90s theme is the use of shimmer and glitter. It's back and stronger than ever, and ranges from metallics to gold and silvers.

Watercolour washes with blended pastels are also a strong option for this year. Candy colours for a more youthful look are in, and a great way to keep that fun vibe. Neon is also in if you're looking for more vibrant colours. This is done with inner-corner pops of colour and electric accents around the eye using liners. If you're looking for something more eye-catching, then it's also time to look at the graphic cut crease. Bold graphic liners are back, and it's time to add some exaggerated shapes and geometric patterns to your eyes. The cat eye is also back, with reimagined kitten flicks and huge bold wings the current fad.

You don't have to go for the full colour look though. Monochrome looks are in, especially for the full face. You can match your eyes, lips and cheeks for a chic look. Don't just consider black and white though, but go for an earthy tone which exudes a soft glam look. Bronzed finishes and mocha shades are in for a more understated, natural look that still gives a luxurious feel.

Revamping your entire makeup collection can be a pricey endeavour. But, if you're smart, you're going to find that you have items in your collection ready to be reused or repurposed. If you do need to look at other options and buy some more makeup for the latest trends, then there are plenty of places to do that. Online websites are a great way to find a wide array of the latest products as they can hold a huge selection of brands, makeup products, tools and more.

One such site is Space NK, which offers a wide selection of trending beauty products that you can add to your collection. There are also discount codes available for Space NK that make these premium products far more accessible. To find such deals online, you can rely on the Space NK page available on Discoup, where you’ll get to experiment with new textures such as foils or glitters without having to limit yourself when it comes to the product's quality.

Mastering Application: Tips Based on Eye Shape and Aesthetic Goals

It's not just important to purchase the right products, but you also need to apply them correctly. Using the wrong tools can really impact the look as well. Having the right brushes, synthetic are preferred, means that the application of your makeup will be a lot better. You should also learn how to build up your makeup, starting with a strong base layer to ensure depth.

When it comes to specific techniques for your eyeshadow, make sure you consider your crease. You should be using a slightly darker shade along the crease line as this helps to emphasize it. That being said, hooded eyes need higher crease placement. Additionally, you should use deeper tones along the lash line to define them and create more intensity with your look. Finally, if you've decided to opt for shimmer, use it strategically as a highlight. It's good along the brow bone and inner eye corners to open up your face. Don't overload yourself though, consider minimal vs bold when it comes to your own preferences, goals and comfort levels.

MissLJBeauty