I feel like everyone and their dog has been talking about the BYOMA Creamy Jelly Cleanser lately. I felt compelled to find out what all this chatter is all about. I have tried a few Byoma products. I really liked the Hydrating Recovery oil which I have talked about before. But with its bright yellow bottle and constant TikTok mentions, I couldn’t ignore it any longer. I’ve seen so many people say this is the perfect gentle cleanser for every skin type, but you know me, I like to test these things properly before I believe the hype. So, is this really the best drugstore cleanser in the UK?
Who Are BYOMA?
BYOMA is a skincare brand that’s built its reputation on supporting the skin barrier with affordable, colourful, and simple products. Their star ingredient blend is the Tri-Ceramide Complex, ceramide NP, cholesterol, and phytosphingosine. This helps repair and protect the skin’s natural barrier. You’ll also find soothing green tea and liquorice root extract in their products, plus plenty of hydrating agents like glycerin.
The brand is cruelty-free, vegan, non-comedogenic, and makes refills for their bestselling products, which is a nice touch if you’re trying to reduce waste. Basically, BYOMA has taken barrier-support skincare, made it accessible, and wrapped it up in bright packaging that’s hard to miss on the shelves.
First Impressions
The first thing that stood out was the packaging with a big, bold yellow bottle with a pump. At 175 ml for under £10, it already feels like good value. It's a fun and fresh design and stands out on any bathroom shelf. The product itself comes out as a clear jelly, which turns into a creamy lather as you massage it with water. It’s fragrance-free, which I love because it means less chance of irritation. We all know how I feel about the addition of pointless fragrance in skincare.
The Formula
BYOMA are all about barrier support, and you can really see that in this cleanser. It’s packed with ceramide NP, cholesterol, and phytosphingosine, the ingredients that help keep your skin barrier strong and happy. For me, that means my skin isn’t left feeling tight or squeaky after washing. I can see what it's marketed as: a gentle cleanser for sensitive skin when you see all the ingredients.
On the hydration front, there’s a good hit of glycerin, propylene glycol, and butylene glycol to keep things balanced and stop my skin from drying out. You also get a little lactic acid for a gentle smoothing effect, which I love, plus soothing extras like allantoin, green tea, and licorice root extract to calm everything down.
Instead of harsh sulfates, BYOMA have gone with gentler cleansing agents like cocamidopropyl betaine, cocoyl taurate, and decyl glucoside. They do the job of lifting away SPF, oil, and daily grime without that dreaded stripped feeling. And just to tick all the boxes, it’s non-comedogenic, vegan, and cruelty-free. My only thing I would add is I think it's more gel than jelly, but who am I to argue this point?
How It Performs on Different Skin Types
I am a combination woman. I have dry patches and slight excess oil, and the occasional blackhead and hormonal breakout.
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Oily/Combination Skin: It does a decent job of keeping oil at bay without over-stripping. If you’re really oily, you might still want something stronger at night, but it’s lovely for a morning cleanse.
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Dry/Sensitive Skin: This is where it shines. The ceramide blend really helps keep dryness in check.
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Mature Skin: Because it’s gentle, hydrating, and has barrier-supporting ingredients, it works really well for more mature skin too. Mature skin often needs that extra protection from dehydration and sensitivity, and this cleanser gives you a clean base without making fine lines look more obvious.
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Acne-Prone Skin: It’s fragrance-free and non-comedogenic, so it shouldn’t clog pores. The soothing extras also help calm redness.
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If You’re on Tretinoin: Worth noting! if you’re using prescription-strength actives like tretinoin, this cleanser can occasionally cause a touch of irritation at first. Nothing dramatic, but I did feel a bit of tingling on nights when my skin was already sensitised. Pairing it with a barrier-supporting moisturiser afterwards helps balance things out.
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Tips for Best Use
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Use one to two pumps — a little goes a long way.
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Ideal as a morning cleanser or second cleanse at night.
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If you wear heavy makeup, pair it with a balm first.
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On tretinoin or strong actives? Follow up with a barrier-supporting moisturiser to reduce any chance of irritation.
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My Review
I’ve been using this both morning and evening, and I have to say I’m impressed. In the morning, it leaves my skin feeling clean but still soft and hydrated. At night, it removes SPF and light makeup easily. If I’ve worn heavy foundation or waterproof mascara, I do still need a balm or oil first. This dont quite have the power to get any tough make-up off, it's defo much better as a second cleanse in that situation or great on a no make-up day.
Compared to my Fenty Skin Cleanser review, BYOMA feels more hydrating and gentle, but Fenty definitely cuts through makeup quicker. I’d say Fenty wins for full face removal, but BYOMA wins as an everyday, barrier-friendly wash.
What I really noticed is that it gives me that clean, fresh feeling without any tightness afterwards. My cheeks are usually quick to react, but this didn’t cause redness or irritation unless I was going a bit heavy on my actives like tretinoin. You need to bear this in mind. It did cause a bit of discomfort if I used it when my skin barrier was compromised. So please always patch test new products. Using this cleanser, I had no problems with it drying my skin out, and it feels lightweight and fresh.
Over a couple of weeks, my skin actually feels smoother and more balanced. It’s definitely gentle enough to use every day, and the bottle will last a long time. It's still going for me, and I have had it for two months. You really do need a little amount.
Price and Where to Buy
The BYOMA Creamy Jelly Cleanser retails for around £9.99 for 175 ml.
You can pick it up at Boots, Cult Beauty, and LookFantastic here in the UK, and it’s also available directly from the BYOMA website. There’s even a refill option, which I love because it saves both money and packaging waste.
Quick Take (2025)
The BYOMA Creamy Jelly Cleanser is more than just a viral product. It’s a great cleanser that really does support the skin barrier, leaves my skin hydrated, and doesn’t cause irritation. It won’t remove heavy makeup on its own, but as a daily wash or part of a double cleanse, it’s brilliant, and for under £10, it’s hard to fault.
Pros and Cons
Pros:
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Gentle, fragrance-free, and suitable for all skin types
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Leaves skin soft, calm, and hydrated
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Barrier-supporting ceramides and fatty acids
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Affordable and refillable
Cons:
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Needs a separate remover for heavy or waterproof makeup
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Lather is creamy rather than foamy — depends on your preference
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Can sell out quickly because it’s so popular
Would I Repurchase?
Yes, 100%. The BYOMA Creamy Jelly Cleanser has earned its place in my routine. It’s affordable, genuinely gentle enough for everyday use, and keeps my skin feeling clean and hydrated without stripping. For me, that’s everything I want in a daily cleanser, and I’ll definitely be grabbing another bottle (or refill) when this one runs out. This is affordable skincare under £10, which makes it so appealing to me. You don't get much for that amount in the beauty world anymore.
Final Verdict: For under a tenner, this is a cleanser that slots into my skincare routine with ease. I’ll happily keep it in my rotation. It’s gentle, barrier-friendly, and just does the job without fuss. I can see why it’s become a TikTok viral cleanser, and for once, the hype actually makes sense.
FAQs
Can BYOMA Creamy Jelly Cleanser remove SPF and makeup?
Yes, it easily removes SPF and light makeup. If you’re wearing heavy foundation or waterproof mascara, I’d recommend using it as part of a double cleanse with a balm or oil first.
Is BYOMA Creamy Jelly Cleanser good for acne?
It’s non-comedogenic, gentle, and includes soothing ingredients like green tea and liquorice root extract. The mild lactic acid also helps keep pores clearer, so it works well for acne-prone skin without being harsh.
Can I use it every day?
Absolutely. It’s gentle enough for morning and evening cleansing, even on sensitive skin, without disrupting your skin barrier.
Is it fragrance-free and non-comedogenic?
Yes, it’s fragrance-free, alcohol-free, and designed to be barrier-friendly. It won’t clog pores or trigger irritation.
Is BYOMA worth the price?
For under £10, I think it’s excellent value. You get a generous 175 ml, plus there’s a refill option to save money and reduce waste.
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