It's not often I share a press release I have received but this one is such a positive message I had to!
Selfridges Exchange Launches Exclusive Film in Partnership with The Lowry
Selfridges Exchange has launched an exclusive new short film, commissioned by The Lowry, as part of the store’s national everyBODY campaign.
Entitled everyBODY Dance, the beautiful and evocative film – shot in black and white – shows a range of people of all ages dancing in a range of
different styles on a stage in an empty theatre.
You can view the film here: https://www.youtube.com/watch?v=VZ56Ifq0MkY
Commissioned by The Lowry in partnership with Selfridges, the film was created by award winning British production company, Dusthouse.
Shoppers and passers-by will be able to watch the two-minute film in the store’s windows (facing on to Exchange Square) until late June.
Julia Fawcett OBE, chief executive of The Lowry, said: “The film shows the type of movement that the body is capable of – and how this can become
‘Like so many other forms of art, dance is a great way for people to express themselves and articulate what’s going on in their life - and the lives of those around them. Selfridges’ everyBODY campaign chimes perfectly with that belief and we are delighted to bring the beauty of people dancing to their Manchester store.”
The everyBODY campaign, which launched in March and continues until June, aims to celebrate the body; enhancing it, supporting it and strengthening it. Other activity has included pop up workout classes, healthy dining and beauty and wellness events in both Selfridges Exchange Square and Selfridges Trafford.
For more information on the everyBODY campaign and Selfridges visit www.Selfridges.com
I love positivity when it comes to our body's. Our body is our biggest tool and we have to support it so it in turn will support us!