How To Grow Your Beauty Business

Do you run a beauty-based business?

Are you looking for ways to fuel growth in the new year but unsure where to start?

rofessional makeup artist applying cosmetics to a client in a modern salon setting

Don’t worry; there are plenty of ways in which you can achieve this goal, whether you’re hoping to grow your customer base or gain recognition as a key player within your specialty. Read on to find out more!

Ask your customers what you can do better.

One of the easiest ways to better serve your customers (and grow your business while doing so) is by taking on any feedback they have to offer. While praise is always nice, you should always be sure to ask them what you can be doing better. This way, you can make positive changes to your business operations that will improve customer satisfaction and retention rates and increase the number of referrals you receive. For example, it could be that they’re always impressed by the quality of your services but run into issues when trying to book an appointment. This can be remanded by hiring admin staff or investing in the relevant technology.

Work with a reputable wholesaler.

Your business is only as good as the quality of services that you offer. As such, you should always be on the lookout for ways to elevate your services, such as through buying the best products, tools, and equipment. After all, this will guarantee the best results on behalf of your clients. To achieve this goal, you simply need to ensure that you find a wholesaler that you can trust. For example, if you’re planning on offering treatments such as microblading or dermal fillers, then you could partner with companies such as two face aesthetics.

Build up an online presence for your brand. Building an online presence for your brand through both your website and social media is another great way to grow your business. This is because it will allow you to expose your brand to a larger audience, increasing your bookings and growing your customer base accordingly.

Protect Your Online Advertising Investments

Online advertising is a key strategy for growing your beauty business, but protecting your ad spend is just as important as creating engaging campaigns. By using click fraud prevention tools, you can ensure that your budget isn’t wasted on fraudulent clicks. This not only protects your business but also allows you to maximize the impact of your marketing efforts, ensuring you reach genuine potential customers

Explore Multi-Unit Franchising Opportunities

If you're already seeing consistent success in your current location, multi-unit franchising could be the next big step for your business. This model allows you to expand your brand into new markets while maintaining control over operations and brand standards. Whether you open multiple locations yourself or partner with trusted franchisees, this growth strategy can significantly boost revenue and recognition. It’s an excellent option for beauty entrepreneurs ready to scale without compromising on quality.

While there are many different ways in which you can promote your beauty business online, influencer partnerships are one of the most beneficial within this industry. In fact, a recent study found that “67% of consumers in the beauty industry will turn to influencers on social media before purchasing a new product.” If you aren’t sure where to get started when it comes to social media, consider partnering with a marketing agency that can take over this work on your behalf.

Hire (and train) new staff.

In order to ensure that everything runs smoothly when growing your business, you’ll likely need to hire new staff. While this can be nerve-wracking, especially if you’ve worked alone for some time, it means that you can keep on top of customer demands without having to cancel or turn down any bookings. You can increase your confidence in new hires by offering on-site training, so that you can ensure that they are applying their skills correctly and meeting your standards on a daily basis.