I ended up buying the Anastasia Beverly Hills Brow Wiz almost by accident. I normally just grab my trusty e.l.f. brow pencil because it works, it is affordable, and I go through brow products ridiculously quickly. But my usual shade was completely out of stock, and after standing staring at the makeup aisle for far too long, I decided to finally try the famous Anastasia Beverly Hills Brow Wiz instead.
I picked up the shade Soft Brown, although I think I accidentally bought the mini version, which explained why it felt slightly smaller than I expected when I got home.
Brows are one of those makeup steps I never skip. Even on days when I am just walking the dog, heading out mountain biking, or doing a quick errand run, I still like my eyebrows to have a bit of shape. I also have a chicken pox scar through one eyebrow that I have tried to disguise for years, so I tend to be really picky about eyebrow pencils. If a brow product is too thick, too waxy or too harsh-looking, it makes the scar far more obvious instead of blending naturally into my brow hairs.
My natural brows are not terrible, but they definitely have thinner sections, especially towards the tail ends, so I need an eyebrow pencil that looks realistic and easy to blend rather than overly heavy or blocky.
Quick Answer: Is Anastasia Beverly Hills Brow Wiz Worth It?
I can completely see why Anastasia Beverly Hills Brow Wiz has such a loyal following, but I am not sure it fully blew me away for the price.
The fine tip makes it really easy to fill patchy areas and create natural-looking hair strokes without the brows looking harsh or overly drawn on. I especially liked how precise it was around the chicken pox scar in my eyebrow, where thicker brow pencils can sometimes look obvious.
The formula blends nicely, the shade Soft Brown was a great match for me, and overall it gives a soft natural brow finish that works really well for everyday makeup.
About Anastasia Beverly Hills
Anastasia Beverly Hills is one of those brands that completely changed how people do their brows.
Before brands started launching endless eyebrow pencils, pomades and brow gels, Anastasia Beverly Hills had already built a huge reputation around natural-looking brow shaping and precise brow products designed to mimic real brow hairs rather than heavy block brows.
What Is Anastasia Beverly Hills Brow Wiz?
The Anastasia Beverly Hills Brow Wiz is a slim retractable eyebrow pencil designed to help fill in sparse brows with tiny natural-looking strokes.
It has an ultra-fine mechanical pencil on one end and a spoolie brush on the other for blending and brushing the brow hairs into shape. The fine tip is really the main selling point because it makes it much easier to mimic natural brow hairs instead of drawing thick obvious lines across the brows.
One of the reasons the Brow Wiz pencil became so popular is the shade range. Anastasia Beverly Hills offers Brow Wiz in 12 different shades, ranging from blonde tones through to deeper shades like Dark Brown, so it is much easier to find a good match rather than settling for a colour that feels too warm, too cool or too harsh.
Packaging Review: Slim, Simple and Easy to Throw in a Makeup Bag
The packaging is sleek, lightweight and really easy to travel with.
Because I accidentally bought the mini version, it is especially tiny, which actually makes it quite handy for handbags and travel makeup bags. It does not feel super luxurious, but it does feel practical and easy to use.
I also love that it is a retractable pencil, so there is no sharpening involved. Tiny eyebrow pencils are always awkward to sharpen properly without wasting loads of product, so I much prefer this style of packaging.
The one thing that disappointed me slightly is that the mini version does not include a spoolie brush. I honestly did not realise that when I bought it, and I definitely missed having one built into the pencil.
For me, a spoolie is one of those little makeup tools you end up using constantly while doing your brows because it helps blend everything together and brush the brow hairs upwards naturally. It is not a dealbreaker, but it does make the mini version slightly less convenient for everyday use..
Anastasia Beverly Hills Brow Wiz Formula and Key Ingredients
Unlike skincare, brow pencils are much more about texture and performance than active ingredients, but the Anastasia Beverly Hills Brow Wiz formula does have a few things worth mentioning.
The formula uses a mix of waxes, including beeswax, which helps the pencil glide through the brows smoothly while still keeping enough control for precise hair-like strokes. That balance is important because some brow pencils end up too creamy and smudge easily, while others feel dry and scratchy on the skin.
There are also ingredients designed to help the pigment stick evenly to both the brow hairs and skin, which is probably why Brow Wiz gives such a soft natural finish rather than looking patchy or harsh.
Texture and Scent
There is basically no scent at all, which I personally prefer in makeup products because heavily fragranced makeup always feels a bit unnecessary to me.
What stood out most straight away was how fine and precise the Brow Wiz pencil tip is. It creates really tiny strokes that look much more like natural brow hairs rather than thick obvious pencil lines, which made a big difference around the chicken pox scar in my eyebrow where I need things to blend naturally.
The formula feels smooth without being too creamy or slippery, so it is easy to control while filling uneven areas. Some eyebrow pencils can drag slightly across the skin or go patchy if the area underneath is dry, but this applied really evenly without much effort.
How To Use Anastasia Beverly Hills Brow Wiz Properly
I use the Anastasia Beverly Hills Brow Wiz pretty much daily as part of my normal makeup routine.
I normally start by brushing my brow hairs upwards with a separate spoolie brush so I can properly see where the brow tails are, especially around the scar through my eyebrow. Then I use the fine tip to create tiny short strokes through any gaps and lightly shape the ends of my brows.
The biggest thing with Brow Wiz is using a light hand.
If you press too hard or try to draw one solid line, it can start looking harsher and less natural quite quickly. I found it works best when you use little feathered upward strokes to mimic natural brow hairs instead.
Once I have finished filling everything in, I lightly brush through the brows again to soften everything slightly so there are no obvious pencil marks.
What Do You Actually Use Brow Wiz For?
The biggest thing Brow Wiz does well is making the brows look naturally fuller without looking obviously filled in.
I found it especially useful for filling sparse areas, shaping the ends of the brows slightly, and evening out areas where my brow hairs are patchier, especially around the chicken pox scar through one eyebrow. Because the tip is so fine, it is much easier to create tiny natural strokes rather than thick heavy lines.
Why Use Brow Wiz Instead of Other Brow Pencils?
The biggest difference with Anastasia Beverly Hills Brow Wiz is definitely the precision.
A lot of cheaper brow pencils are slightly thicker, softer, or more waxy, which can make it harder to create realistic hair-like strokes without the brows looking heavy quite quickly. Brow Wiz feels much more controlled and precise, especially when filling smaller sparse areas.
Compared to chunkier brow pencils, the overall finish looks softer and more natural. I found it much easier to build up gradually without accidentally overdoing my brows.
It also feels far quicker and easier to use than products like Dipbrow Pomade. Pomades can look amazing, but they usually take more time, blending, and effort with an angled brush, whereas Brow Wiz works well for quick everyday makeup.
My Honest Review of Anastasia Beverly Hills Brow Wiz
After using the Anastasia Beverly Hills Brow Wiz properly for a while now, I can absolutely see why people love this eyebrow pencil.
The biggest thing for me is how easy it is to use. Some brow products require so much concentration that doing your brows somehow becomes stressful before you have even had coffee. Brow Wiz is not like that. It feels quick, precise and very beginner-friendly.
What impressed me most was how natural the finished brows looked. The fine tip creates tiny strokes that blend into the brows properly instead of sitting heavily on top of the skin, which made a noticeable difference around the chicken pox scar through my eyebrow. Even close up, the finish still looks soft rather than overly harsh or drawn on.
The shade Soft Brown also ended up being a really good match for me. It is not too warm, not too dark, and easy to build up gradually without overdoing things.
I was also pleasantly surprised by the longevity. I have worn it through long days out, windy dog walks, workouts, and generally unpredictable British weather, and it stayed looking pretty good without obvious smudging or fading. I also noticed it held its shape well without disappearing around the front of my brows by the end of the day, which happens with some softer pencils.
My only real hesitation is the pricing.
At around £13 for the mini and more for the full-size version, it is definitely more expensive than what I would normally spend on an eyebrow pencil. While I do think the formula feels slightly more refined and precise than some cheaper alternatives, I am still not fully convinced the difference is dramatic enough to completely justify the hype.
What Brow Concerns Does Brow Wiz Help With?
If you have naturally sparse brows, patchy areas, uneven shape, or gaps from years of overplucking, this type of fine brow pencil works really well.
Because the Anastasia Beverly Hills Brow Wiz has such a slim precise tip, it creates tiny realistic brow hairs that make the brows look naturally fuller rather than obviously filled in. I also found it particularly helpful around the chicken pox scar through my eyebrow because it blended more naturally into my brow hairs instead of sitting heavily on top of the skin.
It is also a good option if your brow hairs are lighter or uneven in colour because you can gradually build definition without the brows suddenly looking too dark or harsh.
Who Is Anastasia Beverly Hills Brow Wiz Best For?
I think Anastasia Beverly Hills Brow Wiz is best for people who prefer natural-looking brows rather than super bold or heavily sculpted brow makeup.
Because the pencil tip is so fine and precise, it works really well for filling sparse areas, creating realistic hair-like strokes, and softly shaping the brows without everything looking too heavy. I also think it is a great option for beginners because it gives you a lot of control and is quite hard to overdo compared to thicker brow pencils or pomades.
Brow Wiz vs e.l.f. Instant Lift Brow Pencil
Since I normally use the e.l.f. Instant Lift Brow Pencil, I do feel like this comparison matters because the price difference between the two products is pretty huge.
The e.l.f. brow pencil costs around £4, while Anastasia Beverly Hills Brow Wiz is closer to £13 for the mini and even more for the full size.
The Anastasia Beverly Hills Brow Wiz definitely feels more natural-looking. The ultra-fine tip makes it easier to create tiny natural-looking strokes, especially around patchy areas and the scar through my eyebrow where precision really matters.
That said, I honestly still think the e.l.f. Instant Lift Brow Pencil performs incredibly well for the price.
Brow Wiz gives a slightly softer and more polished finish overall, but not dramatically enough for me personally to completely switch from a brow pencil that costs less than half the price. For everyday makeup, e.l.f. still does a really good job.
Is Anastasia Beverly Hills Brow Wiz Worth The Money?
I think whether Anastasia Beverly Hills Brow Wiz is worth the money really depends on how important brows are in your makeup routine and what you normally use already.
If you struggle finding a brow pencil that looks natural, need something precise for gaps, or want that soft hair-like finish, then I do think Brow Wiz is worth trying at least once. The formula is reliable, easy to use, and genuinely good for creating natural-looking brows without much effort.
At the same time, I do not think it is quite the untouchable holy grail product it maybe once was. Affordable brow pencils have improved massively over the last few years, and considering my usual e.l.f. brow pencil costs around £4, I am not completely convinced Brow Wiz performs dramatically better for over three times the price.
Pros and Cons
The best thing about Anastasia Beverly Hills Brow Wiz is definitely how natural it looks. The fine tip makes filling sparse areas really easy, and the precision genuinely does make a difference when you are trying to create soft softer definition rather than heavy block brows. I also like that the retractable pencil design makes it quick, mess-free and easy to throw into a makeup bag.
The downside for me is mainly the price versus how much product you actually get, especially in the mini version. If you do your brows every single day, I can imagine going through it fairly quickly.
I was also slightly disappointed that the mini Brow Wiz does not include a spoolie brush because that makes it a little less convenient for everyday use compared to some cheaper brow pencils.
Price and Value
The mini Beverly Hills brow wiz pencil costs around £13, while the full-size version is even more expensive, so it definitely sits more in the premium brow makeup category.
To be fair, ultra-fine retractable eyebrow pencils rarely contain loads of product, and because the Brow Wiz tip is so precise, you only need a small amount each time to fill sparse areas and shape the brows naturally.
Final Thoughts on Anastasia Beverly Hills Brow Wiz
The Anastasia Beverly Hills Brow Wiz completely makes sense to me now.
I understand why it became such a cult favourite because it is genuinely easy to use, natural-looking and reliable. The fine tip makes filling sparse areas much easier, especially if you prefer softer everyday brows rather than heavy dramatic shaping.
I also really liked how natural the finished brows looked. It blended well, stayed put nicely throughout the day, and worked particularly well around the scar through my eyebrow where precision actually matters.
Would I buy it again?
Honestly, probably not while my usual £4 e.l.f. brow pencil still exists.
I do think Brow Wiz performs slightly better and feels more polished overall, but not enough for me personally to completely switch long term considering the price difference.
FAQs About Anastasia Beverly Hills Brow Wiz
Is Anastasia Beverly Hills Brow Wiz good for sparse brows?
Yes, definitely. The fine tip makes it much easier to fill sparse areas using tiny fine brow lines rather than thick obvious lines.
Does Brow Wiz look natural?
Yes, and that is probably its biggest strength. It creates soft defined brows without that heavy blocky look some brow pencils can give.
Is Anastasia Beverly Hills Brow Wiz easy to use?
I think so. The slim pencil tip gives you a lot of control, so it feels very beginner-friendly compared to pomades or thicker brow pencils.
Does Brow Wiz smudge easily?
I did not find it smudged much during normal daily wear, even during windy walks, workouts, and slightly humid weather.
Which Brow Wiz shade should I choose?
I used Soft Brown because I wanted something natural that was not too warm or too dark. The shade range is huge though, so most people should be able to find a pretty good match.
Is Brow Wiz better than Dipbrow?
They are very different products. Brow Wiz is quicker, softer and easier for everyday makeup, while Dipbrow gives a much bolder more sculpted brow look.
Does the mini Brow Wiz include a spoolie?
No, the mini version does not come with a spoolie brush, which I did not realise when I bought it. The full-size version does include one.
How much product is in Brow Wiz?
The full-size Brow Wiz contains 0.003 oz of product, which is fairly standard for a slim retractable eyebrow pencil.
About The Author
Laura is the creator of MissLJBeauty and has been blogging about beauty, skincare, makeup and lifestyle for over 15 years. With qualifications in beauty and massage therapy, plus years of testing products in real everyday life, from outdoor adventures to long work days, she focuses on honest beauty reviews that actually help people decide what is worth buying.
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