MissLJBeauty

Beauty trends by country are challenging people around the world to rethink their day-to-day looks – whether it be Brazil's sun-kissed skin, Tokyo's juicy, shiny lips or Korea’s dewy, mochi-skin look. 

If you are looking to experiment with your beauty routine and branch out into new international makeup trends that you can try at home, now is your chance! 

These international beauty trends will be worth exploring for your everyday routine or if you simply want to see what’s trending around the globe!

Source: Clozette Indonesia 

1. Japan: The Rise of J-Beauty Minimalism

Softness and simplicity are key components of the Japanese beauty ideal. Imagine luscious lips, sheer blush, and dewy skin. 

J-Beauty is well-known for its skincare-benefiting make up products, which mix minimum makeup with maximum brightness.

In 2025, igari make up and byojaku are both still extremely popular and are beginning to garner a lot of attention on our side of the ocean, particularly on TikTok and Instagram.

If you're wondering why Tokyo-based influencers have suddenly appeared on your social media feed, it's likely because some users connect to VPN apps to virtually “place” themselves in different geographical locations, like Japan, to stay ahead of the latest trends.

This location hopping has led to a renewed interest in East Asian make up trends, with the algorithm boosting and some content creators even targeting users in the West.

2. South Korea: K-Beauty Goes Bold

K-beauty is already well-known around the globe for its innovative skincare products, but makeup can be just as creative. 

This year, we see bold blush, "glass skin," and gradient lips dominating Seoul's beauty culture. 

Given the enormous global impact of Korean pop culture, it's hardly surprising that these looks are appearing all over – from the red carpet to YouTube tutorials. 

In fact, K-beauty products are becoming an increasingly common sight across popular cities, particularly thanks to their popularity on social media platforms such as TikTok and Instagram.

3. France: Classic Parisian Chic

French women have always been known for their natural beauty. In 2025, they’re adding a fun twist with some metallic eyeshadow while keeping the skin looking fresh and natural.

This blend of classic and trendy shows how the French keep things interesting while staying true to their simple, classy and chic style.

Quick Tip:

If you want that French-inspired look, try:

• A very light touch of foundation or tinted moisturizer

• Brown eyeliner instead of black

• A red lip with a soft, blurred edge

• Skip the contour, just add a little highlighter on your cheekbones
  
  

4. Brazil: Year-Round Beach Glow

Glowing body oil, bronzer, and sun-kissed skin are all components of Brazilian beauty. The style is more wellness-oriented than glam, emphasizing skin that looks healthy. 

Soft coral lipstick and golden eyeshadow go really well with this style!

5. Nigeria: Bold Colors, Bold Self-Belief

Nigerian beauty trends are unavoidable – from Instagram loops to weddings and Lagos Fashion Week. 

Strong lips, ultra-defined brows, and vibrant eyeshadow dominate the setting. It's daring, enjoyable, and rapidly gaining popularity in fashion centers in the West.

6. USA: Aesthetics Inspired by Influencers

TikTok, YouTube, and beauty vloggers have contributed to the melting pot of American trends. 

Soft glam, latte-inspired looks, and "clean girl" makeup are all the rage right now. With apps, filters, and virtual try-ons becoming commonplace, the United States is also where beauty and modern technology collide!

Start Experimenting

Following international beauty trends is about exploring and appreciating, rather than imitating. 

However, thanks to social media and the globalization of cosmetics, now is the moment to experiment with international beauty trends and create your own, whether it's a Parisian red lip or a glass skin inspired by Seoul!