When setting up a small business, you need to make sure that your branding is the best it can possibly be. This is going to be one of the key things that helps your business stand out in a sea of competitors. There is a big chance that your branding will be one of the big things that customers recognise about your company. Here are some of the things to think about when selecting the branding for your small business.
Obviously, you want your branding to be as unique as possible. It is incredibly important that you choose branding motifs that are unique to your business so you can stand out from competitors. There might be some common threads between all of you – such as florists all using flowers in their logos – but you need to make sure that you use these popular icons in different ways to your competitors.
This will help customers to differentiate between your business and a competitor. If they have had good service from you but can’t remember the name of your business when they go to return to you, your branding could be one of the key things that helps them to remember. Unique branding will also help to dissuade accusations that you are copying a competitor too!
Creating a uniform for your business will help to tie your staff together and give you a little professional edge. There are so many options out there for a staff uniform, just look at some of the items that Screen Textiles offers for inspiration.
Don’t think that you have to have a full uniform to be able to tie things together. If you have a café or some other similar business, all that you might need is a branded apron for your staff.
If you have put so much effort into branding your business, you need to make sure that it is on display for customers to see. There are so many more places to put your logo and branding than on your shop sign, website header, and staff uniforms! The more places you can put it, the better!
If your logo is displayed more frequently, it will help to build brand recognition with your customers. You could even consider adding it to the side of your vehicle if you have to make deliveries as part of your business. This means that you will get some free advertisement as you drive around too!
Branding is a crucial part of any business, and will help to describe exactly what your business is all about. No matter what, you need to make sure that your business is perfectly represented in its branding. Remember, you can always change things up further down the line if you choose – rebranding to fit the new direction the company takes. For now, however, you should make sure to create good branding for your business that is unique and can tie all of the aspects of your company together.